New Delhi, 5th Feb 2025 – HomeExchange, the world’s largest and most trusted home-sharing network, headquartered in Paris, today announced its official launch in India, offering Indian travelers a groundbreaking way to explore destinations authentically, affordably, and sustainably.
At the heart of the India launch is a unique collaboration with prominent travel influencers and bloggers, including Shehnaz Treasurywala, Aakanksha Monga, Kritika Agarwal, and others, whose combined reach of over 4 million followers is already inspiring Indian travelers to embrace this transformative travel model. The social media campaign is in full swing, with engaging content on Instagram and YouTube showcasing how HomeExchange offers an authentic, affordable, and sustainable way to travel. So far, their content has garnered over 3 million views on Instagram, reflecting the growing enthusiasm for this new way of exploring the world.
Home Exchange has launched a localized campaign aimed at introducing Indians to a unique way of traveling. This digital-led initiative is designed as a full-funnel campaign with a comprehensive suite of assets to both increase awareness and educate Indians about the benefits of home exchange. The campaign seeks to highlight the unique travel experiences and cultural exchange opportunities that Home Exchange offers, positioning it as an appealing alternative to traditional travel methods.
HomeExchange introduces a revolutionary model that allows travelers to explore the world without the burden of accommodation costs. As the largest and most trusted home-swapping community, HomeExchange removes the biggest travel expense—housing. With no financial transactions between host and guest, and access to homes in 155 countries, the platform shows how swapping homes can make travel more accessible and enjoyable for more people. This approach not only reduces costs but also provides an authentic and immersive way to experience global cultures.
A Perfect Timing for India’s Travel Boom
India’s outbound travel market is expected to hit $55.4 billion by 2034, growing by over 11% annually (FICCI), positioning HomeExchange at a key moment when Indian travelers are seeking more local, personalized, and sustainable travel experiences. Unlike traditional accommodations, HomeExchange allows members to live like locals—offering a truly immersive cultural experience.
“We’re excited to bring HomeExchange to India, a market that values authentic and safe travel,” said Charles-Edouard Girard, Co-Founder of HomeExchange. “It’s not just where you stay, but how you connect with people and cultures in a transformative way. With over 210,000 members and a new exchange finalized every minute, we offer a verified, members-only community. Plus, with property damage coverage up to 1,000,000 USD, Indian travelers can feel confident and secure throughout their journey.”