Mumbai, 15th April, 2025: Known for its commitment to high-quality coffee, food innovation, and community-first experiences, Third Wave Coffee is turning up the heat for the launch of its new range of Pizzas with the “Slice of Joy” campaign. The campaign is a celebration of flavor, community, and everyday moments made memorable, aptly brought alive in a catchy jingle of ‘Sip, Sip, Bite’. Released today across brand channels, the quirky jingle showcases the community celebrating the beautiful confluence of pizza and signature coffee blends, while also bringing together over 1000 Third Wave Coffee baristas pan India in a celebratory dance move. This campaign marks the brand’s bold new entry into the category of pizzas, now available across its 140+ cafés in India.
Expanding beyond its beloved coffee offerings, Third Wave Coffee’s introduction of pizzas is crafted for casual indulgence and shared experiences. The upbeat ‘Sip Sip Bite’ track highlights the unexpected but delicious pairing of coffee and pizza, brought to life by the baristas themselves in a lively dance performance. The jingle aligns perfectly with the brand’s ethos – unfiltered joy, people-powered energy, and café moments that go beyond the ordinary.
“At Third Wave Coffee, we’ve always believed in doing things differently – whether it’s how we brew coffee or build community inside our cafés,” said Ayush Bathwal, Co-founder, Third Wave Coffee. “With ‘Slice of Joy,’ we’re inviting customers to experience something new. The ‘Sip Sip Bite’ jingle isn’t just a song – it’s a celebration of our baristas, our culture, and this exciting new chapter.”
And the celebration doesn’t stop online. Across all Third Wave Coffee locations, baristas will bring the jingle to life, three times daily at 1 PM, 4:30 PM, and 7 PM – adding a dose of fun and surprise to your coffee run. With this flavorful new offering and high-energy campaign, Third Wave Coffee continues to redefine what a café can be – where every sip sparks connection, and now, every bite brings joy.
